One of the main cause of unflattering flat and dry hair is due to our tropical climate with high humidity in the air. To promote its latest range of product that would bring back volume to the user’s hair, a weather-reactive mobile ad was created.

Utilising third party web service, this mobile ad unit will dynamically display different message depending on the weather condition. When the ad is active, it will show the current local weather and humidity level in the air. To reveal the result upon using the product, user will be asked to shake their phone. As a result, user will see the model’s dry and flat hair restored at the final frame of the ad.

Visit link below to try the demo on your smartphone.

View project



Dove Thailand




Mobile Ad


Creative Direction, Art Direction, Interactive Direction