Based on the concept of a lookbook, this mobile ad unit allows user to be inspired by new hijab look while they are on the move. The ad unit has up to 8 different trending hijab style from hijup.com.
User can upload their selfie and position their face within a hijab. User can also share their new hijab look with friends on social media, creating conversation and allow people to engage with the brand during the festive season.
The campaign ran during the month of Ramadhan in Indonesia. Visit link below to try the demo on your smartphone.View project
Creative Direction, Art Direction, Interactive Direction