This offline app’s UI and UX was designed to allow user to participate in a lucky draw in order to win cash voucher or chance to drive away with a brand new car. One of the biggest design challenge is to allow user to complete the action under the fastest time possible, while maintaining a good amount of interactivity within the app itself.

To address the concern, various wireframe were drafted for approval before the actual user interface is designed. The buttons and text inside the app are designed to ensure good legibility are obtained through different kind of users (different age group).

Client

Chevron Singapore

Agency

Young & Rubicam Singapore

Type

Campaign

Role

Art Direction, Interactive Direction