It is believed that there are more than 1 trillion Likes on the world’s most popular social media platform. This promo is designed to give meaning to user’s Likes. Apart from driving fuel sales, the brand can garner more fan base within a short period of time.

The theme are based on the idea of every one from all walks of life coming together to give their thumbs up for a fuel brand that provide better value and performance for their vehicles. Marketing collaterals such as print ad, display and Facebook banner was created to drive awareness for the campaign.

Client

Chevron Singapore

Agency

Young & Rubicam Singapore

Type

Campaign

Role

Art Direction