Tag Archives: 2005
The Funtastic 2005
The Funtastic 2005 is a marketing campaign created during prior to my graduation in 2005, aimed to promote students to the creative industry. A series of items from press kit, web site to branding video is created to reach out to studio and advertising agencies in Malaysia.
2 teaser are created as part of supporting the campaign. Funtastic White, a clip that is set to portray a sense of humor that is injected into every single professional graduates. Funtastic Black, on the other hand are aimed to be guiding people towards the graduation night itself, which in return, we wanted to create a fun atmosphere, just like in fun-fare, except they are browsing through a list of fresh graduate works.
The New Media Award 2005
The New Media Award is an annual scholarship competition aimed at secondary school students and working professional. The event itself are often tie-up with animated blockbuster to market itself among the youths. This project is aimed to provide resource and relevant information to the competition, which would ultimately lead the user to participate and win.
It is utmost important to keep usability in mind, which would help keeping the traffic of the website healthy and user engaged. However I took on the challenge beyond good usability, which experimented with the limitation of the web, and to provide a cinematic browsing experience, despite limitation such as internet bandwidth and user’s computer requirement at that time.
Speakup : A Reactive Interactive Installation
An interactive installation that was exhibited in The One Gallery, The One Academy of Communication Design, Malaysia for a duration of 1 month. This interactive work is a photo-booth, which will be activated by voice from the user. It is a design experiment looking into possibilities of a no-keyboard no-mouse user interface. The project was a success, garnering more than 1000 pictures of the period of 4 weeks.
The installation’s images is then processed and put online after the exhibition, allowing the user to participate in discussion as well as viewing their creation.