[Inspiration]
Touted as being different with other competitors, Levi’s promotes ‘shape’ not size in Tokyo through this :

Site : https://hipmail.jp/
A refreshed idea, that instead of sending message via text, you do it using hip (ass). The site does feel very UNIQLOish to me (Which is probably a good thing). However, the video’s ending felt (sadly) familiar with the Sony Bravia Bouncing Ball ad, colourful things inside video, lots of them, thin typeface, one-liner statement.
Which reminds me of a campaign by UNIQLO long time ago,
Site : http://www.uniqlo.jp/mixplay/
Project Detail : http://www.uniqlo.com/jp/corp/eng/projects/mixplay/
Though the selection of girls in the video are fascinating, however I strongly felt the disconnection of user participation with the medium.
via oneinchpunch via tokyomango


