[Inspiration] Avatar iTag?

Went to a toy store yesterday and I saw a bunch of Avatar (James Cameron) toy. (p.s. – Amcorp Mall’s toy shop)
Realized that those toy integrated with AR.

It’s around 70$SGD / RM170 each piece.

http://www.amazon.com/James-Camerons-Avatar-Thanator-Creature/dp/B002LE8KRS/ref=pd_sim_t_2

On the box it says something like:
Use your webcam and control the creature bla bla bla. It’s known as the iTag.

The app can be downloaded at:

http://www.avataritag.com/

Some article on the web:

http://www.readwriteweb.com/archives/mattels_new_web-enabled_avatar_toys_will_offer_augmented_reality.php

The video demo:

lol. It’s so fascinating that this piece of technology refuse to die yet.